Why Teal Isn’t the Only Option: Exploring Alternatives for Your Brand Colours

When it comes to branding, colour choices are key in communicating your brand’s identity. Teal, particularly the popular #40A1AB, is a versatile shade often linked to balance, calmness, and creativity. While teal is undoubtedly beautiful, it’s essential to explore other colours that can reflect your unique brand values.

Here are some alternatives that can breathe new life into your branding, each with its own message and mood.

Refreshing with Sky Blue – #5FA8D3

If you’re seeking a light, airy feel with a sense of refreshment, sky blue is an excellent choice. It exudes clarity and openness, making it perfect for brands that want to promote trust, communication, and calm energy. This colour is particularly effective in wellness, tech, or consulting spaces, where a clean and approachable image is key.

Strength and Depth with Emerald Green – #006466

For a brand looking for something more grounded and serious, dark teal offers depth, strength, and sophistication. This deep shade suggests authority without being overly formal, making it ideal for businesses wanting to balance professionalism with creativity. It's a great alternative for industries like healthcare, finance, or education, where reliability and forward-thinking innovation are important.

Light and Gentle with Pastel Aqua  – #BEE9E8

If your brand is focused on wellness, relaxation, or anything requiring a softer, more delicate touch, consider pastel aqua. This light, airy colour evokes peace, healing, and gentle energy. It’s perfect for brands that want to create a calming, uplifting experience for their clients, especially in the lifestyle, beauty, or coaching sectors.

Energetic with Cool Turquoise – #62B6CB

Cool turquoise is vibrant and lively, without being overpowering. This colour is great for brands looking to communicate energy, innovation, and forward movement. It works well for businesses in creative industries, from design to tech startups, where a playful yet professional tone is needed. Its dynamic feel also suits brands that want to emphasise growth and enthusiasm.

Soft and Trustworthy with Baby Blue – #CAE9FF

If you want to give off a sense of reliability, calmness, and a soft touch, baby blue is an excellent choice. This pastel shade feels gentle yet trustworthy, and it’s ideal for brands that want to be seen as caring and compassionate. It works well as a secondary colour in combination with other, stronger hues, especially in industries like healthcare, education, or childcare.

Natural and Balanced with Sage Green – #81B29A

For brands that want to emphasise balance, growth, and a connection to nature, sage green is a wonderful choice. This soft, muted green is calming and down-to-earth, making it ideal for businesses in sustainability, eco-friendly products, or holistic services such as the Wellness industry. Its grounded feel lends an air of authenticity and subtle elegance to your brand.

So in a Nutshell Your Brand, Your Colours

Teal is a popular colour, but it’s important to choose shades that reflect your brand's unique identity. From the calm reassurance of baby blue to the natural balance of sage green, there’s a colour out there that’s perfect for your brand. The key is to select shades that resonate with your brand values and make a lasting impression on your audience.

I’m a strong believer in helping businesses create a unique identity that sets them apart. To truly stand out, it’s important to steer clear of simply following what your competitors are doing. Instead, choose colours and fonts that reflect your brand’s individuality to help make a memorable impression.